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Awards
Redefining the Credit Union Experience through Innovation
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by GINA BLEEDORN

CHIEF EXPERIENCE OFFICER

Adrenaline’s client, America First Credit Union, wins the prestigious CUNA Excellence in Operation & Member Experience Award in Branch Design for its Innovation Center

On Monday, October 2, 2017, Adrenaline’s client, America First Credit Union, won accolades for Best Branch Design at the 2017 CUNA Excellence in Operation & Member Experience Awards ceremony in Phoenix, Arizona. The awards recognize innovative solutions that optimize credit union performance, and America First’s Innovation Center in partnership with Adrenaline was successful by aggregating live, ongoing feedback and input from their membership and community.

Redefining the Credit Union Experience through Innovation

Understanding that innovation is an ongoing journey, not a destination, America First’s Innovation Center is one-third laboratory, one-third event space and one-third working credit union. The center serves as a beacon within the community and a stake-in-the-ground for the credit union’s brand mission. The Innovation Center successfully positions America First as an industry thought leader helping drive and shape the future of financial services.

Partnering with America First, Adrenaline employed experience mapping, 3D modeling, interior design, and digital content creation, to deliver a unique and cutting-edge experience. The floor plan configuration provides the flexible space the credit union needs. Digital messaging and interactive interfaces add additional layers to the multi-sensory experience that functions as a hub of activity for members and the community, alike.

Redefining the Credit Union Experience through Innovation

The CUNA awards recognize the brightest approaches and advances in the credit union space and reward finesse and skill in tackling intricate technological operational challenges. These awards identify new approaches and identify their universal application to credit union members across the nation. The award was presented by the CUNA Operations & Member Experience Council, a national network comprised of more than 1,041 credit union operations and member experience professionals nationally. 

Congratulations to America First for their forward-thinking ethos and their recognition as trailblazers in the credit union industry in the United States.

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