We help clients identify a specific business goal and long-term vision for the development and application of their brand. This requires meetings, strategy sessions and presentations, essentially some serious face-time for us to determine who you are as an organization and what drives your success.
Your brand strategy must consider your competition, your customers and, of course, your culture. After thorough competitive analysis, tapestry segmentations, demographic research and studying the behavior of your audience, we'll help you determine yours.
Pop-ups. Banner ads. Radio. TV. Social. There's a lot of noise in the current media landscape. Brands fight every moment to make connections with your audience.
Our team helps you establish ownable and winnable turf for your brand among the competitive set. We find and highlight opportunities to communicate clearly and with purpose. Don't go head to head with every fish in the sea. Make your brand stand for something. Sound tough? It is. But we'll help you get there.
For a brand trying to endear itself to an audience, a name means a lot. At Adrenaline we know the power of a strong, concept-driven name, one that rolls off the tongue and gets lodged in the brain.
We determine naming conventions for all types of products and services, and provide a thoughtful, memorable verbal identity to accompany them. Naming always pushes clients boundaries a bit. That's a good thing. We'll help you find the one that fits your culture, customers and character.
Your audience should associate your brand with an emotion. How does it make them feel? Comfortable. Nostalgic. Optimistic. Effective design inspires these emotions. Our team of designers is schooled in all facets of creating an organization's look and feel to achieve this goal, from logo to color palette, tone of voice, overall visual style and guidelines for application.
We present rounds of visual interpretations of your brand to net out how you'll be best represented in your markets. It's a process of getting to know you, getting to know your audience and then making it all look really, really beautiful.
So you have a new name. A new look. A new brand. How do you roll it out to your audiences? We'll guide you through this all-important process.
Our team can plan and execute the internal and external roll out of a new or refreshed brand, including all elements of framework and messaging. We want everyone on board for your fancy new facelift. Our barometer of success is to wow you, wow your employees and wow your customers.