Centennial Bank is a customer-first community bank focused on exceptional service and strong customer relationships. Headquartered in Arkansas, the bank also operates in Alabama, Florida and New York, serving customers with 165 local branches. As Centennial was building a new flagship branch in downtown Riverdale, Arkansas, they tapped Adrenaline for our deep expertise in retail brand experiences to make the most of this significant hometown location. Using customized signage, intuitive wayfinding and branded environmental graphics, the branch spotlights the bank’s Arkansas ancestry and community focus.
Following an onsite experience planning session, the Adrenaline team gathered all the specifications to begin creating a prototype design – including solutions for environmental graphics and signature signage. With a floorplan completed by a local firm, our team was brought in soon after to work in strong partnership with the architect to develop the points of experience that would put a stamp on this statement branch. By being fully engaged upfront, we were able to cohesively weave together Centennial branded elements into the space design to make for an elevated experience.
With a first floor focused on retail and a robust commercial lending practice on the second floor, consumers and commercial clients from across the area would routinely visit this dynamic downtown location – labeled the Centennial Commerce Center – so the branded interior really needed to shine. But the branch also needed to address functional concerns. Using smart directional signage, freestanding on-brand kiosks and wayfinding solutions, these elements help customers navigate the space and successfully guide them through, especially commercial lending clients traveling up to the second floor of this very large lobby.
From the elevated large-scale graphic panels and the welcome wall highlighting the Arkansas River – the local landmark that is the town’s namesake – there is no doubt that the bank brand is Arkansas born and bred. Centennial is big on being a community bank, and they wanted the space to communicate just that. Demonstrating their local love, a community wall uses replaceable snap frames to highlight hometown charities and philanthropic activities and a logo wall backdrop for photographs to show the bank’s involvement. The community room further reaffirms Centennial’s strong commitment to being an ultimate community bank.
From on glass vinyl treatments to color palette and graphics, the branded elements deployed consistently reinforce and unify the Centennial brand in areas across the branch. Dimensional lettering and subtle hints of their logo add a level of polish that’s consistently communicated through the branch. Using a powerful visual storytelling system, individual branded elements all come together into one seamless experience showing a lot of pride in the Centennial brand and the community they’re proud to serve
With a strong storytelling system in place, Centennial’s prototype components can be rolled up into standard application for future use, as needed. With a design that unifies brand elements and spotlights the bank’s commitment to community, the Riverdale branch represents community banking best practices. Further, the approach embodies emotional elements that brings the Centennial brand into the hearts and minds of its customers and clients. Whether growing through acquisition or organic growth, having a branch that’s a beacon in a local market connects customers and communities together.
Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. Our multi-disciplinary team works with leadership to advise on purpose, position, culture, and retail growth strategies. We create brands people love and engage audiences from employees to customers with story-led design and insights-driven marketing; and we design transformative brand experiences across branch networks, leading the construction and implementation of physical spaces that drive business advantage and make the brand experience real.