Thursday, March 25, 2021 – At an online awards gala, the Los Angeles chapter of the American Advertising Federation announced the winners of its coveted Addy Awards advertising competition, the advertising industry's largest and most representative competition, recognizing creative excellence and the very best advertising in local competitions and nationwide.
Partnering with UNIFY Financial Credit Union, Adrenaline took home a Silver Addy Award in the Television Commercial category for its creative work on the LA Rams “Financial Therapist” spot featuring strong safety John (JJ) Johnson III, as a financial coach helping a feuding pair (Angela and Angela’s Money) work out their money issues in session.
For year-two of their sponsorship with the NFL’s Los Angeles Rams, UNIFY worked with Adrenaline to build on their humor-based advertising campaign using LA Rams’ John (JJ) Johnson III to promote the brand and several key checking products through unique ticket giveaways, meet-and-greet opportunities and other exclusive Rams/UNIFY branded materials.
A 30-second television spot, featuring Rams strong safety John Johnson III served as the lynchpin for the program as a successful follow up to last year’s campaign which leveraged Johnson’s delivery for humorous impact. The spot played upon the familiar trope of a marriage counselor with clients in session who work out their money issues as John Johnson III serves as the helpful, informed mediator.
The Addy Awards honor the industry’s best work in the local American Advertising Federation chapters across the country. The country’s largest advertising competition, the Addy Award receives with more than 40,000 entries each year. Judged by a renowned panel of advertising experts, the annual competition honors the best creative work of the previous calendar year.
Credit – ECD: Matt Rollins, Creative Director: Nick Gebhardt, Senior Copywriter: Andrew Lepere, Senior Art Director: Jessica Lopez, Sr. Project Manager: Laura Diaz, Group Account Director: Laura Robichaux, Production Partner: Element, Boston
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Adrenaline is an experience design agency that creates and implements end-to-end branded experiences through creative and environmental design. We enhance our clients’ customer experiences across digital and physical channels, from their branding and advertising to design and technology in their spaces. After transforming an organization’s brand, Adrenaline extends it across all touchpoints — from employees to the market to in-store environments. And, we focus on serving industries that sell human experiences including financial, healthcare, sports and entertainment.