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Adrenaline Group Account Director Pens Byline for Sign Builder Illustrated
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by CHELSEA HINKEL

MARKETING DIRECTOR

chinkel@adrenalineagency.com

In “Teach Your Banking Clients in Grocery & Retail Stores How to Improve Their Digital Signage Content,” Jerry Reese provides best practices in messaging for distinct retail environments

Wednesday, April 6, 2022 – In his recent Sign Builder Illustrated bylined article, Adrenaline Group Director Jerry Reese describes how bank branches in retail environments like grocery stores require a customized message strategy to truly connect with customers. He says, “With nearly 4,000 branches located inside grocery and other retail stores in the U.S., banks and credit unions have a unique opportunity to provide customers and members with convenient, on-the-go access to their finances and banking experts to give them valuable advice.”

The environment is rich with opportunities, given the constant flow of customers. “But beyond simply using the real estate footprint and static signage or wayfinding signage to highlight the availability of banking nearby, innovative institutions go further by using digital signage to their best advantage,” according to Jerry Reese. He recommends tailoring messages to the customer personas present in the store and leveraging the unique characteristics of the environment to maximize presence.

Best practices for bank branches inside grocery stores include:

  • Know the Environment – Understand traffic patterns, customer demographics and in-store shopping and banking behaviors
  • Market to the Environment – Apply brand promotions coupled with products that drive new customer relationships
  • Plan for Placement and Readability – Use clear, focused messaging that’s easily digested in this visually cluttered environment

As competition for customers rises all arounds, having an end-to-end strategy from message to placement is mission critical. “Proximity and position of digital message screens relative to the store traffic and shopper activity must be a major consideration,” says Jerry Reese. “Even more, the typical viewing distance between customer and digital screen is quite different than in a traditional branch, so visuals must be appropriately designed and scaled to optimize viewer readability.” When all taken together, these best practices help ensure banks make the most of this powerful medium. 

For all of Jerry’s insights, read the full article “Teach Your Banking Clients in Grocery & Retail Stores How to Improve Their Digital Signage Content.” Sign Builder Illustrated is the practical “how-to” magazine for the sign industry. This monthly publication reaches sign professionals with informative articles, industry news and trend analyses by experts. 

To speak with one of Adrenaline’s thought leaders on signage strategies that maximize opportunities for banks and credit unions, contact us at info@adrenalineagency.com. Be sure to also stay tuned in to Believe in Banking as it highlights industry information and insights for banking leaders and Adrenaline’s Perspective channel featuring banking and credit union strategies for success.


Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. Our multi-disciplinary team works with leadership to advise on purpose, position, culture, and retail growth strategies. We create brands people love and engage audiences from employees to customers with story-led design and insights-driven marketing; and we design transformative brand experiences across branch networks, leading the construction and implementation of physical spaces that drive business advantage and make the brand experience real. 

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