On Thursday, November 8 at a glittering ceremony at the Cobb Energy Centre, PRSA Georgia announced winners of its 2018 Phoenix Awards. Competition for a coveted Phoenix Award is fierce with organizations across the region – representing clients across the country – submitting hundreds of entries for recognition in both project and program categories. Adrenaline entered its “Ready to Rumble” social campaign deployed at 2018’s Financial Brand Forum for consideration in the Shared category for Twitter Engagement.
The “Ready to Rumble” social campaign centered around building momentum for Adrenaline’s Financial Brand Forum presence, including Live Financial Brand Makeover and on-site experts. To maximize exposure yet differentiate our brand efforts, we developed and deployed an Adrenaline branded hashtag for use with the official forum hashtag. We used visual imagery and videos to elevate posts and highlight Adrenaline’s creative output. Deploying both push and pull tactics, the social team busted through all of its goals by more than a third, even getting a shout out by heavy-hitter attendee Zappos.
Adrenaline’s Marketing Manager Chelsea Hinkel says, “We’re excited we continue to receive honors by PRSA Georgia. This distinction validates our work and shows that we don’t just talk the talk, but walk the walk. Not only do we deploy excellent branding and experience design campaigns for our clients, but we turn the mirror on ourselves and apply our strategic oversight, thoughtful execution and creative deployment for Adrenaline.” The PRSA Georgia Phoenix Awards is a competition recognizing projects and programs that demonstrate excellence in the public relations, communications and marketing fields.