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Events
Adrenaline’s Juliet D’Ambrosio Speaks at CUNA Marketing & Business Development Council Conference
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by CHELSEA HINKEL

MARKETING DIRECTOR

chinkel@adrenalineagency.com

Managing Director of Strategy brings her expertise to “Future-Proofing: Building a Credit Union Brand That Drives Tomorrow’s Growth” and company specialists on-site to discuss all aspects of credit union growth and member experiences – from the brand to the branch

Tuesday, February 15, 2022 – From March 9-12, credit union leaders from across the country are meeting up in Los Angeles at the CUNA Marketing & Business Development Council Conference to discuss trending topics in credit union growth. The conference provides a forum to collaborate with credit union professionals, learn from industry experts and celebrate best practices spotlighted in the industry’s prestigious Diamond and Recognition Awards. The conference’s core mission is for attendees to return home with fresh perspectives and new insights for meeting the many challenges their institutions and the industry face today.

One key challenge facing CU leaders is how to grow their brands. In “Future-Proofing: Building a Credit Union Brand That Drives Tomorrow’s Growth” on Thursday, March 10, Juliet D’Ambrosio addresses how a powerful brand is foundational to a credit union’s success. With fintech nipping at the industry’s heels and average growth seemingly static between 5-7% over the last decade, a competitively focused brand can provide the single most influential differentiator and a powerful platform for creating new member relationships and ultimately, asset growth.

CUNA Marketing Event Social Graphic


Juliet will discuss:

  • How to focus on brand promise to mean more to members and drive asset growth
  • How to refresh, rebrand or redefine brand identity for the post-COVID world
  • How to reposition your brand around a new idea or promise to deliver brand value
  • How to better understand your audiences and design meaningful member journeys
  • How to create North Star member experiences based on a brand strategy
  • How to leverage your locality to reaffirm brand experiences at the branch

“Whatever your credit union’s size, having the right brand strategy – which includes member experience – deepens your relationships with your members,” says Juliet D’Ambrosio. “It’s what makes your credit union matter to members and the market and puts you in a position to grow even as competition grows.” In this session, participants will learn the principles and practices behind the best credit union brands, including case study examples of successful brand strategies and identities.

In addition to Juliet’s presentation, attendees can also meet one-on-one with Adrenaline’s experts in the exhibit hall throughout the conference. Come learn how our experience in rebranding over 50 institutions provides unique qualifications for credit union growth. From how to refresh, rebrand or redefine brand identity to how to leverage your locality to reaffirm brand experiences at the branch, our seasoned specialists have helped credit unions mean more to their members as they grow.

If you're a credit union needing growth, register now for the CUNA Marketing & Business Development Council Conference. Once you’re registered, be sure to attend “Future-Proofing: Building a Credit Union Brand That Drives Tomorrow’s Growth” at 1:00 p.m. on Thursday, March 10 in the Santa Anita room on the Lobby Level. Also, come by the exhibit hall to talk with Adrenaline’s experts who are available for consultations throughout the conference.

To learn more about credit union branding and growth, contact Adrenaline’s experts on-site to schedule a consultation or email us at info@adrenalineagency.com. For information and insights on decision-making from the brand to the branch, visit Adrenaline’s Perspective channel and see Believe in Banking for the latest data on banking.


Adrenaline is a brand experience company that creates and implements end-to-end branded experiences through creative and environmental design. We enhance our clients’ customer experiences across digital and physical channels, from their branding and advertising to design and technology in their spaces. After transforming an organization’s brand, Adrenaline extends it across all touchpoints — from employees to the market to in-store environments. And, we focus on serving industries that sell human experiences including financial, healthcare, sports and entertainment.

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