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Best Practices from the Brand to the Branch
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by CHELSEA HINKEL

MARKETING MANAGER

chinkel@adrenalineagency.com

Adrenaline releases Guaranty Bank & Trust case study highlighting the process of building a modern southern brand as it expands and enhances its branch network

Friday, August 28, 2020 On a mission to pull back the curtain on the experience design process, Adrenaline has released its latest case study in financial services, featuring the Mississippi-based Guaranty Bank & Trust, a community institution with rich history and modern needs. Chock full of illuminating insights and strategic solutions from the brand to the branch, this holistic examination reveals how one bank met seemingly incongruous demands – preserving history while reaching out new audiences.

As a new generation took on the leadership of this community institution, the bank’s new CEO had quite a challenge at hand. Seeking to balance the past with the future, Guaranty needed to embrace the legacy of this family-run bank and at the same time, maximize its future prospects by updating the brand and rolling it out into branches. Serving its core customer in home markets first, the modern southern brand took on a historical preservation project and incorporated an innovative approach to meeting customer needs, through an offsite, but convenient and connected ITM.

Enlarging their footprint to take advantage of new opportunities, Guaranty then moved north toward Memphis and expanded its service model to leverage “good business moves.” Focused on business banking, the bank’s expert consultation revolves around a suite of services for local small business. Positively positioned for expansion, Guaranty can now leverage their brand for growth – through M&A, ground-up builds, existing buildouts and ITMs – in current or new markets to support their strategic focus on small business.

To see the full case study including imagery of the brand and branches, visit A Modern Bank Brand Builds on Its Legacy. To speak with one of Adrenaline’s experience design experts, contact us at info@adrenalineagency.com.


Adrenaline is an experience design agency that creates and implements end-to-end branded experiences through creative and environmental design. We enhance our clients’ customer experiences across digital and physical channels, from their branding and advertising to design and technology in their spaces. After transforming an organization’s brand, Adrenaline extends it across all touchpoints — from employees to the market to in-store environments. And, we focus on serving industries that sell human experiences including financial, healthcare, sports and entertainment.

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