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A growth-oriented community bank restructures their brand architecture and unifies their brand through a holistic strategy that touches all parts of the organization

With an eye for opportunity and heart for relationships, United Bank has expanded organically for 180+ years. Passionate about growth potential in Washington, DC, a property opportunity in Georgetown provided the perfect place to put down some additional roots.

How a regional credit union deeply rooted in the Central Valley of California spearheaded a rebrand to reflect their rich relationships with a modern blend of members and reaffirm their connections to community.

A custodian of community trust for more than 80 years, Greater Philadelphia’s Citadel Credit Union strengthened and refreshed its brand to meet the moment and build a better future.

UMe is a credit union with pluck and personality. The Burbank, California based institution was fun and quirky, and had many loyal fans in its region, but needed some advertising and branding love to update and unify its messaging.

As Community Trust moved into new markets, the Louisiana-based regional bank needed a new name and refreshed brand to introduce itself. We helped Community Trust become Origin Bank, including marketing communications, branch overhaul and culture training.

For the San Bernardino, Calif. based Arrowhead Credit Union we delivered a new logo, website, collateral, brand guidelines and an advertising campaign. Updated look and copy tone helped reintroduce this much loved regional brand to its many loyal members.

How do you court Millennials without turning off the Baby Boomers? For CharterBank, a southeastern regional bank, it meant launching an advertising campaign with a universal message, focusing on something we can use a little more of, happiness.