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Building on the success of a local institution that’s been the custodian of community trust for more than 80 years, Citadel’s updated brand captured the energy and vision of new generations, providing the perfect platform to meet the moment.

Guaranty Bank & Trust is a local bank with roots in the deep South. As leadership passed from one generation to the next, the Mississippi-based bank needed to preserve its local flavor even as it embraced a new vision of growth.

UMe is a credit union with pluck and personality. The Burbank, California based institution was fun and quirky, and had many loyal fans in its region, but needed some advertising and branding love to update and unify its messaging.

As Community Trust moved into new markets, the Louisiana-based regional bank needed a new name and refreshed brand to introduce itself. We helped Community Trust become Origin Bank, including marketing communications, branch overhaul and culture training.

For the San Bernardino, Calif. based Arrowhead Credit Union we delivered a new logo, website, collateral, brand guidelines and an advertising campaign. Updated look and copy tone helped reintroduce this much loved regional brand to its many loyal members.

How do you court Millennials without turning off the Baby Boomers? For CharterBank, a southeastern regional bank, it meant launching an advertising campaign with a universal message, focusing on something we can use a little more of, happiness.